A quick word about pricing psychology. Your pricing strategy and price labels are part of how you position your brand. It affects how people perceive your product’s value and can persuade people to buy more.
Large retailers put huge resources into research and setting their pricing strategy. If you’re a small business, here’s how you can play that game too.
Have you ever considered how effective a simple little label could be for your business? There are many ways you can use labels to make your customers not only notice you, but remember you too.
Weddings are a memorable, joyous, comforting and fulfilling experience. We understand that wedding preparations can be an endless task to complete. At Avery WePrint, you can personalise your wedding invitations, stickers and cards in so many different ways. All it takes is a few simple steps to create your own design or select a pre-designed wedding template. We have created a few ideas that will inspire you to start designing your perfect product!
Championing the achievements of small businesses has always been our priority here at Avery WePrint. We recognise how tough, exhilarating and exciting it can be to successfully start and grow a business. Equally, we understand that making the decision to grow a business is a huge decision that’s not always easy. That’s why we decided to research the ‘Moment of Growth’ – looking at when, why and how the UK’s small business owners chose to expand their operations. Our study explores the emotional highs and lows, the fears, challenges and sacrifices that come with growing a business. We know that many of you will be considering your next big step in business, so we hope our research will help make your journey a little easier.
Do you remember stickers as a kid? Usually given out as a reward, we'd all be super excited to receive them. But, you can use stickers in your adult life, especially for your small business. Not sure how you can you use custom stickers in your business? We've got some tips for you.
Beginning the rebranding process can be difficult. Where do you start? Do you look at creatives or decide where you want your company to go? Use our tips to get your rebranding process started the right way.
Marketing postcards are a great way to build awareness of your brand. Direct mail campaigns can be great for targeting regional areas. They can be used for sending out promotional messages to potential customers in a new area. You could even use them to invite customers to your new premises or events. However there are some things to keep in consideration when creating your marketing postcards.
Our wall stickers are a great way to liven up your office. Create your own designs to fit the look of your office, or use your branding. Plus they work well as policy signs and indoor advertising too! We love using them to motivate us in the office, by printing motivational quotes onto large wall stickers. But you can use them to brand your business too.
This week we are sharing advice from the Avery WePrint team for Small Business Advice Week. Already this week we have talked about online community management, branding and PR and today we are delving into the world of creating content and storytelling.
One of the most important things to remember when creating any kind of content is it has be to interesting, relevant, informative, educational and/or entertaining. You need to create content that adds value for your readers.
If you have a business which sells to the local area, it’s really important you get your company messages and news seen and heard by potential customers. On day three of Small Business Advice Week we explore the importance of spending time on PR to create awareness of your business in the local area.