Choosing a shape for your label?
First things first: Measure the surface of your product and determine exactly what information you need to include. Then, refer to the information below for shape-specific details you can use to make a smart selection.
|Consider a rectangle if ...
Ideal for boxed chocolates, canned goods, tubular containers, creams, mason jars, nutrition labels, drinks
- Your container is elongated (think tall and thin, or short and wide)
- You’d like your label to wrap around, separating your logo and more technical info
- Your logo is text heavy
- You’re looking for moderate coverage or more design space
|Consider an oval if ...
Ideal for baked goods, candles, jarred goods, oils, sauces, soaps, spices, drinks
- You aren’t in need of a lot of surface space
- You’d prefer minimal coverage
- Your container is a bottle, jar, or fold-over bag
- You’re aiming for a softer, more elegant aesthetic
- Your logo is simple, with a minimalistic design that fits well within the oval shape
- You’re looking to wrap text around the border
|Consider a square if ...
Ideal for dry foods, gift boxes, pricing, spirits, tea or coffee tins
- You want to include a lot of information (large square)
- You’re looking for a pricing/ID label (small square)
- Your logo is detailed or elaborate
- Your logo will include a border
- You’d prefer a more modern or sophisticated look and feel
- Your container has a clear front and backside and you’d like to separate information
|Consider a round shape if ...
Ideal for bagged goods, balms and creams, candles, drinks, sauces and jams
- The surface of your container is curved
- Your logo design is simple and compact
- You need to display a moderate amount of information
- You’re aiming for a more classic aesthetic
- Your label will appear on a lid
- Your label is doubling as a seal (think fold-over brown bags)
- You’re advertising a promotion
- You would like to add a smaller label for secondary messaging
Ready to make your decision?
Choose your label