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Logo Design and Creation

2 months ago

Which company branding do you remember the most?

Over the last few months, the team at Avery WePrint has been discovering which brands have stood the test of time when it comes to packaging and logos. The research revealed that Britain’s favourite logo is the one belonging to Coca-Cola. The iconic red and white symbol was first revealed in the late 1800s and has remained largely unchanged ever since. It’s so popular the logo can commonly be found on fashionable clothing items, homeware and other desirables - while vintage items featuring the logo can sell for thousands of pounds. US fast-food chain, McDonald’s was featured in second place ahead of Disney’s Mickey Mouse silhouette logo in third and gadget firm, Apple’s logo in fourth.

This research was completed with 2,000 UK adults and we found that 62 percent consider logos such as those belonging to Hard Rock Café and Ferrari to be ‘works of art’.

Why is label design so important?

Last year Avery UK conducted one of its biggest research projects to date where we explored branding and label design for both products and packaging and the effect these have on small businesses success. The results clearly showed what a huge impact design and branding have in terms of persuasiveness, consumer trust and perception. When the highest-performing label design elements combine, such as handwritten fonts, bold colours and shapes, emotion and use of heuristics (the brain’s mental decision-making shortcuts), the results can be extremely powerful. There are many historic examples of this, which led us to dedicate this next phase of our study to iconic, memorable branding from the last few decades.

With the results of our original scientific study, Avery WePrint has created three guides which are free for you to download and use to improve your own labels, packaging or parcels.

1. Branding guide for small business owners

2. Branding guide for food and drink businesses

3. Branding guide for handmade businesses

How important is a logo?

Our most recent study found a brand’s logo is so important it’s the first thing we notice about a product – ahead of its name and even its colour. Logos are also a key part of what makes a brand memorable as 46 percent said they are the most enduring aspect of a brand. Three in 10 think a good logo indicates the quality of a particular product and 15 percent believe the very best logos tell a story.

The most memorable brands in recent decades

The poll also looked at the brands we find most memorable from different decades - from the sixties through to the noughties. It emerged in the eighties is the most popular era when it comes to logos, packaging and branding. However, it’s not all about nostalgia, nearly half of the population (47%) think products and their packaging look better now than they ever have done before. Branding belonging to Maxwell House, Nestle Milkybar and Kodak were found to be the most enduring of those from the sixties. Old Spice, Fairy washing-up liquid and Wimpy were identified as the most recognisable from the seventies. The most memorable branding examples from the eighties are Coca-Cola, Pepsi, and Nesquik according to those polled. The most unforgettable brands from the nineties were from Adidas, Lynx and The Bodyshop - while Costa, Dove, and Red Bull are the ones most associated with the noughties.

Add your own logo to your products

When you use Avery WePrint it’s straightforward and quick to add your logo to any of our products. Simply upload it to a blank template and add your own additional information or choose one of our existing templates and then add your logo to your chosen position. Once you’ve placed your order we will then deliver it to you within a few days.

What do you think?

Which brands do you love and remember from the last few decades? Let us know your thoughts on Facebook and Instagram via @AveryWePrintUK and @UKAvery on Twitter with the hashtag #WePrintStories.

Start your own creation with Avery WePrint