Social Media Secrets for Small Business Advice Week
Are you the person who manages the social media channels for your business? With changes in algorithms, social networks being updated and such a wide range of advice it can often seem a daunting task to keep up with the latest advice.
To make life a little simpler we’ve gone back to basics and are exploring some of the top tricks and tools every community manager can use.
Wikipedia describes a community manager as someone “who builds, grows, and manages online communities, often around a brand or cause.”
If you are one of these people, why not consider some of these ideas or share them with the person who manages your online community.
Tools & tricks for social media & community management
Check your reputation. Make sure you check your social media accounts as soon as possible when you wake up. Ensure nothing negative has been said about your brand whilst you have been asleep.
Read the daily national news as soon as possible each day to see if there is anything relevant that you need to be aware of as a business.
Set up Google alerts or media tracking for your business which will notify you if there has been anything in the news about your company.
Lots of people will check social media on their way to work. Make sure ‘you’ are online too, even if it’s a scheduled tweet that was set up the day before.
Remember to talk in the ‘right voice’. As the community manager you are speaking for the brand or organisation you work for and not as yourself.
Read out tweets you’ve written before you hit the post button, don’t talk at people. Always consider “would I say it like this to a friend?”
You can use a range of software to help you to get to know your online communities. For example the weekly ‘best time to tweet’ report in SocialBro shows you the times that the biggest percentage of your community are online and are most likely to see your tweet.
Find the people who love your brand and the people you want to talk about it. Show them that you’re listening to them and make these people feel awesome by engaging with them regularly. Once you make them feel awesome they will shout about your work.
Give people a reason to follow you by making sure content is what they want to read and not what you want to tell them. People do not use social media to be sold to.
Use lists and streams in Hootsuite, Tweetdeck or a similar platform for monitoring key hashtags and groups of people. Lists and streams save you time as you will only see content from those you want to engage with on a particular topic.
People use different networks for different reasons so always tweak copy for the relevant social network e.g. Facebook versus LinkedIn.
Ensure Facebook posts are just 2 to 3 sentences long. People don’t want to read lots of text. Use blogs when you have more to say and send people to those blogs from your social networks.
Don’t prepare your social media content too far in advance and be ready to be flexible with your marketing plans.
Set up push notifications on your phone applications to alert yourself as tweets or Facebook posts come in so you don’t miss anything. Make sure you have them set up for your own accounts.
Each day spend time checking how social media content is performing. Monitor daily posts and tweets to see how far each one has reached and the engagement levels. You can use Facebook insights, LinkedIn post analytics and Twitter analytics.
Make sure you are aware of any relevant Twitter chats e.g. #plymouthhour so you can follow and join in. These could be on a weekly basis so make sure you have the time in your diary
If you have time and would like to read just one book about social media read Jab, Jab, Jab, Right Hook by Gary Vaynerchuck. It really helps you understand how to make social media work for you.
Have you got any more social media secrets? Comment below and let us know! For more business branding ideas & designs, check out our Business Get Inpsired page.