From Holistic Therapy to Handmade Candles
By day, Alisa Phillips is a holistic therapist, helping her clients to gain awareness of the connections between their emotions, thoughts, physical experiences, and spiritual understandings. By night, Alisa spends her time building up her handmade Staffordshire Candles business.
Having spent the past five years helping her clients to find more balance and harmony within themselves using natural approaches and products, Alisa decided it was time to take this a step further.
“I wanted my clients to be able to fully relax without the worry of regular candle toxins polluting the air around them, so I started to make my very own soy wax candles to burn in my therapy room. Quite often clients would walk in and say, ‘wow this room smells amazing”.
The business opportunity
Quickly identifying a true business opportunity, Alisa began to sell her handmade soy wax candles to clients who started recommending their distinctive smells to friends and family. Staffordshire Candles grew quickly and organically, and it wasn’t long before Alisa started introducing different sized candles to her range, along with melts, reed diffusers and room sprays.
When talking about why her candles became so successful so quickly, Alisa said: “I think the fact that they’re handmade from start to finish and completely made by me is what people liked the most. They liked that I was a small business and that my candles were natural, clean burning products too.”
Growing the business
As the business started to grow, it was time for Alisa to find the perfect logo. She approached a local design company and came up with a design brief focussed around two key ideas. The first was that her products were natural and so she wanted some sort of tree of life to be the main feature of her logo, the second was the inclusion of hearts, to reflect that truly handmade feel that her customers loved so much.
Once Alisa had a logo which reflected her business, she approached Avery WePrint to find the perfect labels for her products. Alisa told us that she found the process faultless and that she was pleased to find that not only do the colours in her logo really stand out on her label, but the quality is exactly what she had in mind too.
“I thought the website was excellent. It was easy to navigate, and I really liked that I could play around with my designs, save what I’d done, and then come back at a later stage to make sure I got it right. I really can’t fault the quality either, the colours of the hearts and tree in my logo really stands out against the jars.”
A customer Favorite
18 months after making her very first soy wax candle, Alisa’s business is still growing day by day, and her range now includes a wide variety of fragrances and products, along with personalised and Christmas candles. There are, of course, a couple of customer favourites including Pomegranate Noir and Flower Bomb.
At the minute, the business mainly thrives from Facebook, ebay and referrals. However, the next step for Alisa and Staffordshire Candles is to create a beautifully bespoke website that reflects the hours that have gone into creating a product so wonderfully handmade.