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Our scientific research revealed some surprising results which will help food and drink businesses when shipping products.

Increased brand love

When multiple labels were used it increased brand love by 129%.

Increase in the perception

There was an 116% increase in the perception of parcel content quality with multiple labels.

Increased purchase intent

Parcels with multiple labels increased purchase intent by 113%.

Word of mouth

In the experiments, the likelihood of someone telling others about a brand increased by 135%.

Advice for designing labels

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