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How to be your own Graphic Designer

5 days ago 160 Views

If you follow these five tips, you can make designs that look even more professional. They’ll also help you get the reaction you want, whether you aim to grab attention, engage customers, give information or all three. The Design Tool is very simple to use. It also has some powerful features that are normally only available on expensive specialist software used by graphic designers.

8 tips for your pricing strategy

10 days ago 251 Views

A quick word about pricing psychology. Your pricing strategy and price labels are part of how you position your brand. It affects how people perceive your product’s value and can persuade people to buy more.

Large retailers put huge resources into research and setting their pricing strategy. If you’re a small business, here’s how you can play that game too.

Are you ready for your Christmas gift sales?

10 days ago 17700 Views

Christmas is fast approaching, and we know this is a really busy time for a handmade business as consumers look for something a little different for a special someone.

Learn from the expert: What should you include on your food and drink labels?

11 days ago 148 Views

How much do you know about food labelling? If you are making and selling food or drink products, you need to ensure you include all the relevant and legal information on your labels. Big food and drink brands have internal legal and design teams who spend weeks working on label designs and copy. But as a small business owner this isn’t possible. We have spoken to an expert in food labelling, Julian Edwards, FCSI to find out more about this topic so you can apply this insight to your own designs.

5 ways to build customer loyalty with parcels

14 days ago 264 Views

Looking for ways to build customer loyalty, perhaps with labels for packaging? If you’re running an ecommerce business, could you be doing more with the parcels you send?

We’re asking because packaging is often a missed marketing opportunity. When a customer receives your product, it could be the first physical contact they’ve ever had with your company or brand. There’s so much more to sending out your products than just getting them to their destination undamaged. Here are five ideas to make unwrapping more fun, create a positive experience and encourage customer loyalty.

The power of using emotion in your label design

1 month ago 23125 Views

Approximately 11 million sensory neurons fire around the brain every second, but only 40 of these travel through conscious pathways. There is much more that goes on in the mind of your consumers than you might first think, and not all of it is conscious. This means you need to work hard to make sure your handmade products are seen and stand out amongst others.

​Labelling for honey jars

2 months ago 5709 Views

Are you selling your own honey, or honey from local beekeepers? At Avery We Print, we’ve noticed lots of people making labels for honey.

It’s easy to make professional looking labels for your honey with Avery WePrint. There’s such a wide range of shapes, sizes and materials that you’ll be able to find a good fit for your honey jars. And you can be confident that your labels will look better for longer because we prioritise high quality materials, printing and adhesive.

4 tips to boost Christmas market sales

2 months ago 1549 Views

Christmas markets are famous in continental Europe, and now they’ve grown popular in the UK. Every town and city across the country has one, providing a great opportunity for small or local businesses to sell their products, and also for charities to raise money.

Christmas fairs (or fayres) and tabletop sales also pop up around the country, usually in aid of charity. These provide yet more opportunities for fundrasising and sales.

So if you’re going to be selling home-made produce, drinks, beauty products, candles, soap or other goods this Christmas, we hope these tips will help your products fly off the shelves – and stalls!

Differentiate your products with Antique White textured labels

2 months ago 706 Views

Have you ever thought about how much information you can instantly communicate through a label? It’s often the first impression that people will get of your product, gift or brand and can have a profound effect on how it’s perceived.

What you say on the label and how you design it is, of course, very important. But it’s just as crucial to consider the label material.

Sticky labels for glass

2 months ago 3280 Views

Autumn can be a busy time of year if you’re into homemade produce. Bottling and packaging is a major job, whether you’re planning to sell at farmers’ markets or Christmas markets, or if you’re making gifts to give away.

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