Why should you include more than one label on your packaging?
When you last sent out a parcel, how much did you consider the label or labels you attached to it? Whilst adding a neatly printed address label may seem obvious, there are other labels that are recommended to help increase brand love, word of mouth, customer loyalty and perception of quality. At WePrint we discovered that each parcel should have four key labels.
1. A printed address label
It’s important to print your address label rather than handwrite as it should be easy for everyone to read. Not only does it help the postal service or couriers get items to the recipient, but it also looks more professional as it arrives with your customer. Adding your logo to an address label also gives confidence that the package is from a trusted source. You can design and print address labels using the free Design & Print software which Avery is proud to offer.
2. Return address label
By adding a return address to your mailing, you can prevent mail from getting lost in the post as if it did go astray the deliverer would be able to return it to you. However, it’s also another way of reinforcing that the item is from a professional and trusted outlet. You can create return address labels here on WePrint. Simply use the text feature to add your own address and upload your company logo as an image so it’s clear where the parcel has come from. Order a batch so that you have them ready for when you next send out a package or letter. Our order quantities start very low so whether you are sending out mail daily or less frequently, this system will work for you.
When you add a label to your mailing that includes your company branding this builds up trust and confidence with your customer. With so much junk mail being sent out you need to find effective ways of making sure your packages aren’t ignored. You can quickly create a design with just your logo and strapline on using our software.
4. Special message
The research highlighted that adding surprise or curiosity was an effective way of influencing behaviour. Adding labels with a special message for the recipient will help attract attention and can influence future purchase behaviour. Examples of this include adding text labels that say things like “Look what’s inside”, “Time for a surprise” or “Can you guess what this is?”. Our round labels are often used for special messages and are perfect for attracting attention as mail is delivered.